Second Digitus is a creative photography company specializing in wedding and event photographs. They approached us for a new logo design that would get them noticed and to help build their brand.
We took a retro approach to create a story around their brand. The logo that we designed was a hand-drawn vintage camera with an index finger poised to click away moments and memories. The logo effectively portrayed the meaning of the company, Second Digitus, the index finger which is predominantly used to click pictures. The vintage effect of the logo and its theme helped Second Digitus capture a niche market in the industry and specialize in creative projects of note.