The Written Word

Only words can convey what the heart desires!

In our blog, you’ll find features that will answer the queries you have, offer tips and perhaps even suggestions you seek!
You can also get a closer glimpse of our line of work. Read to know more!

Branding for Boot-strapped Start-up Businesses!

469 total views, 169 views today

469 total views, 169 views today Being in marketing or business, one must commonly have heard the term “branding” or “brand” being spoken, around a lot. Each company has its own, way of defining a brand, as well. However, one thing that rings true for most phenomena in the world is that it comes at a price. …

Every Woman “Superwoman”! Inspiring Successful Women Stories

41 total views, 2 views today

41 total views, 2 views today We all know that the world is a difficult place to live in. Every day there are new hurdles and challenges thrown at us. On top of that, if you are a woman, you know that history hasn’t exactly been on your side. Women, in fact, are seen as ‘ahistorical figures’ …

Right Branding! Right Positioning!

27 total views, 2 views today

27 total views, 2 views today The three tier thread of marketing, businesses are facing today are: Killer competition Hyper-proliferation of choices Communication overload.   All the products and services we use today are associated with a brand.   Your brand says everything about you! But before you formulate strategies for effective branding you need to know …