The Written Word

Only words can convey what the heart desires!

In our blog, you’ll find features that will answer the queries you have, offer tips and perhaps even suggestions you seek!
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Every Woman “Superwoman”! Inspiring Successful Women Stories

We all know that the world is a difficult place to live in. Every day there are new hurdles and challenges thrown at us. On top of that, if you are a woman, you know that history hasn’t exactly been on your side. Women, in fact, are seen as ‘ahistorical figures’ i.e., located outside of …

Right Branding! Right Positioning!

The three tier thread of marketing, businesses are facing today are: Killer competition Hyper-proliferation of choices Communication overload.   All the products and services we use today are associated with a brand.   Your brand says everything about you! But before you formulate strategies for effective branding you need to know the answers to some …